1. Scope of This Privacy Policy

1.1. Scope of Application

1.2. Controller

2. Collection and Management of Personal Data

2.1. Downloading / Rating the Application

2.2. Collection of Personal Data

2.2.1. When you use the Application, FUJIFILM will collect certain personal data such as the following as anonymous information through services of third parties who have entered into data processing agreements with us:

(a) Country/region of your residence, identification information granted to each Application using similar technologies to “Cookies”, subject analysis information for images transferred from cameras, and information you selectively allow us to record as Activity Record (including the shooting location information and thumbnails of images to be posted in the Activity Record). If you don’t agree with the collection of Activity Record, please don’t turn on the "Enabling activity records" in the camera setting menu of the Application;

(b) Information which you selectively allow us to collect about your Device and OS, version information of the Application, operating information on the Application (including the information about tapped button, number of clicks, page transition, etc), information about your digital camera operation using this Application (including the number of image transferred, remote releases, and digital camera setting backups, etc), Equipment information, and error information of this Application (including communication error, system error, etc), subject analysis information for images transferred from cameras, answers to surveys displayed within the Application;

(c) User ID(s) of your account which you separately create for products and services provided by third parties such as Facebook, Google, and Apple (“Third Party Account(s)”), which you use to sign-in to Network Service; and

(d) Network server access records including IP addresses related to the use of this Application.

2.2.2. The information described in the Article 2.2.1(c) is collected by each Third Party Account provider and is provided to us in accordance with their privacy policies. For clarification, we will never access or collect any other information about your Third Party Account(s) or provide your other information described in the Article 2.2.1 to such Third Party Account provider.

2.2.3. As set forth in the Article 1 of the “FUJIFILM XApp TERMS OF USE”, since your data for Network Services is separately managed by each Third Party Account on the Application, please note that:

(i) if you sign-in to the Network Service with multiple Third Party Accounts, your data associated with each Third Party Account will not be integrated with the data associated with other Third Party Accounts; and

(ii) if you change the Third Party Account used for signing-in to the Network Service, your data used for Network Services under other Third Party Accounts will not be carried over unless you change your signed-in Account through the Account changing function in the Application.

2.2.4. For the purpose of clarification, we will not collect picture data taken with your digital camera which you will send to your Device through the Application, except for thumbnails of images posted in the Activity Record described in the Article 2.2.1(a). Such picture data will only be processed within your digital camera product, this Application and your Device and we will not collect such picture data.

2.2.5. The Application may have or will have added any functions which allow your Device to open and/or start other applications or websites. Your information provided to or collected by such other application or website will be treated by the privacy policy of such other applications or websites and this Privacy Policy will not be applied to such information. Therefore, this Privacy Policy will not apply to your information provided in inquiries and handling of such information either. Please refer to the privacy policy of such other applications or websites for their handling of your personal data.

2.2.6. Network Service includes Google Maps features and content for recording and displaying "shooting locations" of the Activity Records as pinned on the Google Maps in the Timeline. When you use such Timeline function, you further acknowledge and agree that (a) Google directly collects and receives data from you, including IP addresses and device identifiers of your Device, and latitude/longitude coordinates of each shooting locations, and (b) such Timeline function uses Google Maps Platform API that uses cookies subject to Google's Privacy Policy below, such as calculating daily and 7-day active users and service abuse prevention; however, these cookies are not associated with any signed-in Google Account, if any, and are not logged with the rest of the information collected above. You acknowledge and agree that Google and its affiliates may use and retain such data in accordance with the Google Privacy Policy at:

2.3. Purpose of use of Personal data

(a) For providing services related to this Application;

(b) For improving our products and services including Application, developing new ones and to analyzing the demand for our products and services; and

(c) For creating statistical information to be used for market research and marketing purpose without identifying individuals.

2.4. Data Sharing and Disclosure

(a) your consent is given in advance;

(b) sharing your personal data with affiliated FUJIFILM companies or third party processing and analytics companies (including but not limited to PostHog) assisting us in connection with any of the purposes provided in the Article 2.3 above;

(c) our business is assigned or transferred either by operation in law or otherwise including mergers, consolidations and dissolution or transfer of operations;

(d) disclosure of your personal data is required by applicable laws and regulations or if we are authorized or required to such disclosure in support of any criminal or other legal investigation or proceeding conducted by relevant authorities; or

(e) there is an immediate need for disclosure to protect human life or human rights.

2.5. International Data Transfer

2.6. Data Security

2.7. Your rights relating to your personal data and contact information

3. Use of Analytics Tool

4. Children’s Personal data

5. Changes to the Privacy Policy

5.1. FUJIFILM reserves the right to change, amend, or update this Privacy Policy. We will notify the change by posting the revised Privacy Policy on the Application. The revised Privacy Policy shall take effect on the effective date set by the FUJIFILM at the time of notification.

5.2. FUJIFILM may change the name of this Application without any notification. This Privacy Policy shall be effectively applied even if the name of this application is changed.

5.3. FUJIFILM may update this Application at its sole discretion in order to improve the security function, fix the defect, add / change / delete the function, etc; provided, however, FUJIFILM do not guarantee the update of this Application. This Privacy Policy shall be effectively applied even if we update this Application.

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