FUJIFILM XApp PRIVACY POLICY
| Our Commitment to Privacy |
FUJIFILM cares about your privacy. This Privacy Policy applies to FUJIFILM Corporation (“FUJIFILM” or “we”) and the global group of companies headed by FUJIFILM Holdings Corporation (the “FUJIFILM Group”).
This Privacy Policy describes our privacy practices only in relation to the use of our FUJIFILM XApp (our “App”) and will help you better understand our privacy practices and the choices you can make about the way your personal data is collected and used.
Through our App, you may be able to link to sites or applications maintained by other companies within the FUJIFILM Group, as well as unaffiliated third-party sites. As more fully described below, each of these sites may be governed by a different privacy policy or statement. We suggest you check the privacy link typically located in the footer of each web page to access and review the applicable privacy policy or statement. Since privacy policies or statements may change periodically, we also suggest that you occasionally re-visit them.
Please read this Privacy Policy carefully and contact us at
InfoSec-NA@fujifilm.com if you have any questions about our privacy practices, your personal data, rights, or choices.
This Privacy Policy is effective as of November 15 2025.
California residents and residents of other U.S. states with comprehensive data privacy laws can
click here for further information about how we collect and process their personal data.
| 1. The Personal Data We Collect |
The information we collect from visitors to our App helps us improve our App and provide better service to you. We collect, use, disclose, transfer, and store personal data when needed to provide our services and for our operational and business purposes as described in this Privacy Policy. You may also choose to provide us with what may be considered sensitive personal data (collectively, “sensitive personal data”) such as your precise geolocation. Depending on where you live, we may need to collect consent prior to our collection of your sensitive personal data.
The personal data we collect falls into two broad categories: (1) personal data you voluntarily provide to us; and (2) personal data that is automatically collected.
| Personal Data You Provide |
We may collect personal data in order to provide a service or carry out a transaction requested by you. For example, we may collect certain contact information (i.e., name, email address, and phone number) if you make an inquiry related to our App. We may also ask for feedback relating to our App.
In addition, we may also collect personal data when you upload content, including thumbnail versions of photos and images, which may include personal data containing your, or others’, likeness, camera operation history such as last downloaded image, anonymized IP addresses, answers to surveys displayed within our App, and geotagging information. However, any photo or image data will only be collected and processed within your digital camera product, our App, and your device. Photos and images are retained by FUJIFILM to fulfill services requested by you and then promptly deleted. By default, the collection of this data, including geotagging information, is turned off but can be turned on if you so choose. When you upload content, we also collect operation history, which are logs related to your interaction with our App or related devices. By default, the collection of this log information is turned off but can be turned on at any time if you so choose. We do not sell this personal data for any purpose.
| Personal Data Collected Automatically |
Network Services. The App may allow you to record and view the shooting activity information using your FUJIFILM digital camera product. That information may include geolocation data such as IP address-based geolocation. The geotagging data allows you to see where your images have been taken. The App contains a feature to allow you to determine whether this information will be accessible through the App, and through the Network Services which connect the App and your FUJIFILM digital camera product.
Google Services. Google Maps is incorporated into our App in order to provide certain location services and features. Google Maps may use cookies to collect your IP address and geolocation information.
To learn more about how Google uses data, visit
Google’s Privacy Policy and Google’s page on "
How Google uses data when you use our partners'sites or apps." By using the App, you consent to the collection, use and disclosure of your personal information in accordance with Google’s privacy policies and terms.
PostHog. The App uses analytics tools provided by PostHog. PostHog collects certain information related to your device, operating system, interactions with the App, camera operation, answers to surveys displayed within our App, subject analysis information for images transferred from cameras, identification information granted to each application using similar technologies to “Cookies”, and any errors related to using the App. Such data collected for analytical and statistical purposes is not considered personal data. This information is collected in order to assist us in providing the App, for improving and developing the App, and creating statistical information for research and marketing purposes. For more information on PostHog, please visit its
Privacy Policy.
Third Party Account Providers. We will use the User ID(s) linked to third party accounts that you have created in connection with products and services provided by such third parties, including Facebook, Google, and Apple (collectively, “Third Party Account Providers”) whenever you sign into the App’s Network Services. The User ID(s) are collected by each Third Party Account Provider in accordance with the respective privacy policies of these Third Party Account Providers, and are provided to FUJIFILM as an anonymized token ID for authentication purposes. For clarity, we will not access or collect any other information related to third party accounts that you have created with Third Party Account Providers, other than an anonymized token ID, which is provided to FUJIFILM by the Third Party Account Providers in accordance with their own respective privacy policies. The anonymized token ID, whether alone or in combination with any other information, does not allow for FUJIFILM to personally identify you. We will never access or collect any other information from your accounts with such third party platforms, and we will not share any of your personal data with any Third Party Account Provider.
| 2. How We Use Your Personal Data |
We will obtain your consent to collect, use or disclose personal data where we are required by law to do so.
We use and process personal data for these service- and business-related purposes:
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To operate our App and perform our services via our App on your behalf.
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To address any comments, requests, inquiries, and suggestions you submit to us.
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To monitor your compliance with any of your agreements with us.
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To send you technical notices, updates, security alerts, and support any ministrative messages.
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To identify, fix, and troubleshoot bugs and service errors.
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To deliver customized and relevant advertisements to you with your consent (based predictions about your interests generated from your interaction with this App er time).
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To comply with the law, our legal obligations and legal process, such as rrants, subpoenas, court orders, and regulatory or law enforcement requests.
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To investigate, prevent, detect and take action regarding fraud, unauthorized cess, contraventions of our contracts with users, situations involving potential reats to the rights or safety of any person or third party, or other unauthorized tivities or misconduct.
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To support or give effect to any actual or contemplated merger, acquisition, asset sale or transfer, financing, bankruptcy or restructuring of all or part of our business.
| 3. When We Share Personal Data |
FUJIFILM will not disclose personal data to any third party or use it for an undisclosed purpose except as otherwise noted at the point it is collected and where necessary to provide services or conduct our business operations or as otherwise permitted by applicable law, as further described below.
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Within FUJIFILM and the FUJIFILM Group: FUJIFILM is comprised of a global operation with offices and locations around the world. They are supported by a variety of global teams and functions situated in other organizations within the FUJIFILM Group. Personal data may be shared with FUJIFILM and with the FUJIFILM Group if needed to provide services, operate our App, for customer and technical support, and to promote business and product development.
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With third-party service providers. We may share your personal data with our third-party service providers who perform services on our behalf. Our third-party service providers are not permitted to share or use personal data we make available to them for any purpose other than to fulfill their obligations to FUJIFILM.
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With third parties for legal reasons. We will share personal data when we believe we are legally required to, such as:
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Under applicable law or by legal process such as a court order.
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To prevent physical harm or property damage, and to protect our rights, users, systems and services.
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As part of an investigation of suspected or actual unlawful conduct.
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To comply with and respond to requests from government agencies, including law enforcement and other public authorities, which may include such authorities outside your country of residence.
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In the event of a merger, sale, restructure, acquisition, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
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Links to Third-Party Sites. Our App may contain links to third-party sites that are not under the control of or maintained by FUJIFILM. While we try to only link to sites that share our privacy and standards concerns, we do not control and we are not responsible for the content, security, privacy policies or the operation of third-party sites, or for any purchases or promotions offered via those sites. You must deal with the third-party operators of such sites if any issues arise. As mentioned above, when visiting any site we suggest that you routinely review the applicable privacy policy or statement and other posted terms and conditions to understand your rights and options.
Except as otherwise notified in this Privacy Policy, your personal data will not be shared outside of the FUJIFILM Group, unless FUJIFILM is expressly authorized to do so under applicable law.
Some of our service providers are located in other countries. Accordingly, we may transfer your personal information across national, state, and provincial borders to fulfil any of the above purposes. Doing so may make that information subject to applicable disclosure laws in those other jurisdictions. You may contact our Privacy Officer to obtain information about our policies and practices regarding our transfer of personal information outside of your jurisdiction, or to ask questions about the collection, use, disclosure or storage of personal information by us or our foreign service providers.
| 4. How We Secure Personal Data |
We take the security of personal data we collect and retain seriously. We are committed to safeguarding it against unauthorized access to, or use of, our information assets and any other anticipated hazards to the security and integrity of such assets. We use our commercially reasonable efforts to protect the confidentiality and security of personal data we process. Measures we take to safeguard personal data include appropriate policies and procedures to address risk management, appropriate restrictions on access to personal data, monitoring and physical measures for the secure storage and transfer of personal data, training for employees and contractors with access to personal data, and vendor risk management requiring contractual obligations to protect any personal data with which they are entrusted in accordance with our security policies and procedures. However, despite these efforts to store personal data in a secure operating environment, we cannot guarantee the security of personal data during its transmission or its storage on our systems. Further, although we attempt to ensure the integrity and security of personal data, we cannot guarantee that our security measures will prevent third parties such as hackers from illegally obtaining access to personal data.
| 5. How Long We Keep Personal Data |
We will retain your personal data for as long as necessary to fulfill the purposes for which it has been collected, as outlined in this Privacy Policy, or any longer retention period required by law. Criteria we will use to determine how long we will retain your personal data include whether we need your personal data to provide you with the products and services you have requested; we continue to have a relationship with you; you have requested information from us; we have a legal right or obligation to continue to retain your personal data; we have an obligation to a third party that involves your personal data; our retention or recordkeeping policies and obligations dictate that we retain your personal data; we have an interest in providing you with personal data about our products and services; or we have another business purpose for retaining your personal data.
Depending on where you are located, and subject to certain exceptions, you may have rights to access, correct, or delete your personal data, know certain details about how we process your personal data, obtain a copy of your personal data in portable form, opt out of the sale of your personal data, or restrict or object to certain activities in which we engage with respect to your personal data. Residents of certain U.S. states may have additional or different rights. Please check the Supplemental Privacy Notice for California and other U.S. State Residents for more detail...
| 7. Children’s Personal Data |
Our App is intended for general audiences and as such do not intentionally solicit or knowingly collect, use, or disclose personal data from children under the age of 16. If we learn that we have collected personal data from a child under the age of 16 not in accordance with applicable law, we will promptly take steps to delete that personal data. If you are a parent or legal guardian and think your minor child has given us their personal data, you can contact us at
InfoSec-NA@fujifilm.com.
| 8. Supplemental Notice for California and other U.S. State Residents |
This Supplemental Privacy Notice for California and other U.S. State Residents (“Supplemental State Privacy Notice”) provides additional information about how we collect, use, disclose and otherwise process the personal information of California, Virginia, Colorado, Utah, Iowa, and Connecticut residents who App and rights that those residents may have under applicable state law.
1. Our Personal Information Handling Practices over the Preceding 12 Months
This section sets out how we have collected, used, and disclosed personal information (as defined by the California Consumer Privacy Act and other similar state privacy laws) about users of our Application over the preceding 12 months.
We collect personal information and use personal information from the sources and for the purposes set forth in the FUJIFILM XApp Privacy Policy (above).
We do not sell or share personal information. We do not sell consumer personal information, and do not use or disclose personal information for purposes other than to provide requested products or services. We retain personal information as set forth in the FUJIFILM XApp Privacy Policy. The categories below are defined by California law. We do not necessarily collect all information listed in a particular category, nor do we collect all categories of information for all individuals. We may disclose personal information as set forth below:
Category of personal information
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Categories of Recipients to Whom We May Disclose Personal Information for a Business or Commercial Purpose
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Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier internet protocol address, email address, account name, or other similar identifiers.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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Personal information, as defined in the California customer records law, such as that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, your name, address, telephone number, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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Commercial Information, such as records of personal property, products or services purchased, obtained, or considered, payment information and transaction history, and other purchasing or consuming histories or tendencies.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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Internet or Other Electronic Network Activity Information, such as browsing history and type, operating system, page views, traffic to and from platforms or sites, search history, information on a consumer’s interaction with platforms or sites.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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Sensitive personal information, such as geolocation data.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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Audio, Video and other Electronic Data, such as photos and images, and related image data.
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Affiliates and subsidiaries
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Third parties for legal, security, and safety purposes
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Third parties in connection with a corporate transaction
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Other entities to which you have consented to the disclosure
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We retain personal data based upon a classification scheme consisting of business functions and process areas, and the classification and types of data and records. We retain personal data for as long as we reasonably require it for business and legal purposes. In determining data retention periods, we consider contractual and legal obligations, and the expectations and requirements of customers, vendors, suppliers and others who share their personal data with us. When we no longer need personal data, we securely delete or destroy it.
2. Your Rights under Applicable State Law
Subject to certain exceptions, and depending on your residency, you may be entitled to the following rights, including:
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The right to know/access what personal information we have collected about you.
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The right to delete personal information that we have collected from you, subject certain exceptions.
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The right to correct inaccurate personal information that we maintain about you.
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The right to opt-out of the sale or the sharing of your personal information by
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The right not to be discriminated against for the exercise of privacy rights ferred by the applicable law.
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The right to appeal if you are not satisfied with the resolution of a rights request.
3. How to Exercise Your Rights
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Methods of Submission and Instructions: To submit a request to exercise your rights, you may contact us at InfoSec-NA@fujifilm.com. We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.
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Verification: Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. You may designate an authorized agent by taking the steps outlined under "Authorized Agent" further below. In your request or in response to us seeking additional information, you, or your authorized agent, must provide sufficient information to allow us to reasonably verify that you are, in fact, the person whose personal information was collected which will depend on your prior interactions with us and the sensitivity of the personal information being requested. We may ask you for information to verify your identity and, if you do not provide enough information for us to reasonably verify your identity, we will not be able to fulfil your request. We will only use the personal information you provide to us in a request for the purposes of verifying your identity and to fulfill your request.
Authorized Agents: If you are an authorized agent making a request on behalf of another person, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney.
| 9. Special Notice for Canadian Residents |
This section supplements the information above and applies solely to residents of Canada whose personal information is subject to applicable Canadian privacy laws.
If you are a resident of the province of Québec, applicable privacy laws provide you with certain rights regarding your personal information. These rights are in addition to the rights relating to access, correction, retention, destruction, non-required purposes, and withdrawal described in the section “Residents of other Canadian Provinces/Territories” below, which also apply to Quebec residents.
Transfers of your Personal Information
The recipients of your personal information may be located outside of the province of Quebec. FUJIFILM will take all necessary measures to ensure that transfers of personal information outside Quebec only happen in accordance with applicable law.
Additional Rights Over Personal Information
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You have the right to revoke your consent to the communication or use of your personal information at any time. Revoking consent may however impact your ability to continue to use the App or certain features that it offers. Under certain circumstances, we will not be able to fulfill your request, such as if it interferes with our regulatory obligations, affects legal matters, or if we cannot verify your identity, but in any event we will respond to your request within the legally required timeframe.
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You have the right to request confirmation of the existence of a file containing your personal information. If the personal information we have about you is inaccurate, incomplete or equivocal, or if collecting, communicating or keeping it are not authorized by law, you have a right to request that the information be rectified. All rectification requests will be noted in your file and we will respond to same within the delays provided for by law.
In order to exercise any of these rights, please submit your request by contacting us using the details identified in Section 12 below.
| Residents of other Canadian Provinces/Territories |
Subject to certain exceptions, Canadian privacy laws provide Canadian consumers with additional rights regarding their personal information. This section describes Canadian consumers’ additional rights and explains how to exercise them.
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Access. Upon written request to our Privacy Officer and authentication of identity, we will provide you your personal information under our control. We will also give you information about the ways in which that information is being used and a description of the individuals and organizations to whom that information has been disclosed. We may charge you a reasonable fee for doing so, unless otherwise prohibited by law.
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In some situations, we may not be able to provide access to certain personal information (e.g., if disclosure would reveal personal information about another individual, the personal information is protected by solicitor/client privilege, the information was collected for the purposes of an investigation or where disclosure of the information would reveal confidential commercial information that could harm the competitive position of us). We may also be prevented by law from providing access to certain personal information. Where an access request is refused, we will notify you in writing, document the reasons for refusal and outline further steps which are available to you.
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Correction. We will make a reasonable effort to ensure that personal information we are using or disclosing is accurate and complete. If you demonstrate the inaccuracy or incompleteness of personal information, we will amend the information as required. If appropriate, we will send the amended information to third parties to whom the information has been disclosed. When a challenge regarding the accuracy of personal information is not resolved to your satisfaction, we will annotate the personal information under our control with a note that the correction was requested but not made.
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Retention. We will keep personal information used to make a decision affecting you for at least one year after using it to make the decision, except to the extent that you delete or remove that information yourself.
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Destruction. We will destroy, erase or make anonymous documents or other records containing personal information as soon as it is reasonable to assume that the original purpose is no longer being served by retention of the information and retention is no longer necessary for a legal or business purpose. We will take due care when destroying personal information so as to prevent unauthorized access to the information.
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Non-Required Purposes. You may instruct us to refrain from sharing your personal information in any way that is not required for us to provide products or services to you. We will not refuse you access to any product or service merely because you have advised us to stop sharing your personal information in any way that is not required for the Services.
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Withdrawal. You may withdraw consent at any time, subject to legal, contractual and other restrictions, provided that you give reasonable notice of withdrawal of consent to us. On receipt of notice of withdrawal of consent, we will inform you of the likely consequences of the withdrawal of consent, which may include the inability of us to provide certain services for which that information is necessary.
| 10. Exercising Your Individual Privacy Rights |
Only you or a person who is authorized to act on your behalf (“Authorized Agent”) may make a request related to your personal data. Requests may also be made on behalf of a minor child. Requests must:
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provide sufficient information that allows FUJIFILM to reasonably verify the requestor is the person about whom the Personal Information is collected or an Authorized Agent and
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describe the request with sufficient detail that allows FUJIFILM to properly understand, evaluate, and respond to it.
You, or your Authorized Agent, may submit requests to FUJIFILM by:
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completing and electronically submitting the form found here,
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calling FUJIFILM toll free at (844) 901-2001, or
FUJIFILM cannot respond to requests or provide personal data if it is unable to verify a requestor’s identity or authority to make the request and confirm the personal data relates to the requestor. Making a request does not require you to create an account with FUJIFILM. Personal data provided for identity verification for such requests will only be used to verify your identity or authority to make the request.
Identity Verification Requirements. In order to verify your identity, you may need to submit certain information, including, as applicable, providing account information, answers to security questions, name, government identification number FUJIFILM already has on file, date of birth, contact information, or other personal data. FUJIFILM will match this information against information FUJIFILM has previously collected about you to verify your identity. If an Authorized Agent is being utilized for a request, FUJIFILM will require proof of the Authorized Agent’s authority. If we are unable to verify your identity, your request may be denied.
Depending on the nature of the personal data, which is the subject of your request, our verification process may include using existing authentication practices or matching two or three additional data points, and may also include submitting a declaration.
Non-Discrimination. FUJIFILM will not discriminate against you for exercising any rights under applicable privacy law.
Appeals: If you are not satisfied with the resolution of your request and would like to submit an appeal, you can email us at
InfoSec-NA@fujifilm.com.
| 11. Changes to this Privacy Policy |
FUJIFILM reserves the right to change, amend, or update this Privacy Policy. If we decide to change our Privacy Policy, we will post the revised Privacy Policy on our App or in a manner through which we regularly interact with you. On return visits to our App, please remember to review the Privacy Policy which may have changed. Note that if a change to our Privacy Policy results in the obligation to obtain additional consent, we will obtain such consent in accordance with applicable law.
If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, you may wish to contact us.
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You may contact us via email at InfoSec-NA@fujifilm.com or via mail at FUJIFILM Holdings America Corporation, Attn: Information Security, 200 Summit Lake Drive, Valhalla, New York, 10595 USA.
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For marketing preferences and services support relating to updating your account information or email marketing preferences, or for technical support or other help with services, please use the “Contact Us” option for the relevant service.
Thank you for visiting FUJIFILM.
This Privacy Policy has been updated as of November 15, 2025.
© 2025 FUJIFILM Corporation. All rights reserved.