Scope of This Privacy Policy

Scope of Application

FUJIFILM Corporation (“FUJIFILM” or “we”) cares about your privacy. This Privacy Policy describes our commitment to protection of data privacy and how we treat the personal data that we collect from users of the FUJIFILM XApp application software (“Application”). This Privacy Policy applies to the collection, processing and use of personal data which is processed by downloading, installing and using our Application on your mobile device (“Device”), including where you may utilise the recording shooting activity record information (“Activity Record”). Recording or viewing the Activity Record and the "Timeline" display in the Application is defined collectively as "Network Services".
This Privacy Policy applies to both FUJIFILM and its subsidiaries to the extent applicable related to the processing of data under the conditions defined in this Privacy Policy.

Controller

The data controller in relation to any personal data that is collected through this Application is:
FUJIFILM Corporation
Imaging Solution Div.
1-324 Uetake, Kita-ku, Saitama City, Saitama, 331-0813, JAPAN
https://www.fujifilm.com/contact/

For further information about FUJIFILM please access the following link:
https://www.fujifilm.com/jp/en/about/corporate/overview

Collection and Management of Personal Data

Downloading / Rating the Application

When downloading the Application or rating the Application through the rating window on it, the necessary information is transferred to the app store, in particular username, e-mail address and customer number of the underlying account, time of download, Device code, and rating result. However, we have no influence on this data collection and are not responsible for it.

Collection of Personal Data

When using the Application, the Application establishes an internet connection and accesses the servers we use to provide the services. When you use the Application, FUJIFILM will collect certain personal data such as followings:

Country/region of your residence and information you choose and allow to record as Activity Record (including the shooting location information and thumbnails of images to be posted in the Activity Record);

Information you may provide together with an inquiry.
If you tap the inquiry button in this Application, another browser application will be launched on your Device and you will be redirected to the contact page. For the details about what kind of information will be provided by you with your inquiry and how we handle such information, please see such page. Another privacy policy on such page will be applied to such information;

Information which you choose and allow us to collect about your Device and OS, version information of the Application, operating information on the Application (including the information about tapped button, number of clicks, page transition, etc), information about your digital camera operation using this Application (including the number of image transferred, remote releases, and digital camera setting backups, etc), Equipment information and error information of this Application (including communication error, system error, etc); and

User ID(s) of your account which you separately create for products and services provided by third parties such as Facebook, Google, and Apple (“Third Party Account(s)”), which you use to sign-in to Network Service.

Network server access records including IP addresses related to the use of this Application.

The Information described in this section (e) above will be used only for the purposes described in 2.3(a) and 2.3(b).

The information described in the Article 2.2.1(d) is collected by each Third Party Account provider and is provided to us under their privacy policies. For clarification, we will never access or collect any other information about your Third Party Account(s) or provide your other information described in the Article 2.2.1 to such Third Party Account provider.

As set forth in the Article 1 of the “FUJIFILM XAPP TERMS OF USE”, since your data for Network Services is managed for each Third Party Account on the Application, please note that:
(i) if you sign-in to the Network Service with multiple Third Party Accounts, your data associated with each Third Party Account will not be integrated; and
(ii)if you change the Third Party Account for sign-in to the Network Service, your data used for Network Services will not be carried over.

For the purpose of clarification, we will not collect picture data taken with your digital camera which you will send to your Device through the Application, except for thumbnails of images posted in the Activity Record described in the Article 2.2.1(a). Such picture data will only be processed within your digital camera product, this Application and your Device and we will not collect such picture data.

The Application may have or will have added any functions which allow your Device to open and/or start other applications. Your information provided to or collected by such other application will be treated by the privacy policy of such other applications and this Privacy Policy will not be applied to such information.

The Network Services includes Google Maps features and content for showing "shooting locations" of the Activity Records pinned on Google Maps in the Timeline. When you use such Timeline function, you further acknowledge and agree that (a)Google directly collects and receives data from you, including IP addresses and device identifiers of your Device, and latitude/longitude coordinates of each shooting location, and (b) such Timeline function uses the Google Map Platform API that uses cookies subject to Google's Privacy Policy below, such as calculating daily and 7-day active users and service abuse prevention; however, these cookies are not associated with any signed-in Google Account, if any, and are not logged with the rest of the information collected above. You acknowledge and agree that Google and its affiliates may use and retain such data to provide and improve Google products and services, subject to the Google Privacy Policy at:

https://www.google.com/policies/privacy/

You further agree to the Google Maps Controller-Controller Data Protection Terms at:

https://cloud.google.com/maps-platform/terms/maps-controller-terms

Through the normal functioning of Google Maps, you provide device identifiers and your personal data directly to Google, subject to the Google Privacy Policy above. We will not be responsible for the privacy practices of Google.

If you do not agree with this Article 2.2.6, please (i) turn off the "Plot photographing locations on Google Map" (Settings > Settings for activity records > Plot photographing locations on Google Map) or (ii) don’t turn on the "Add location for the record" (Enabling activity records > Record shutter release event > Add location for the record) in the camera setting menu of the Application.

Purpose of use of Personal data

We process, store and use your personal data for the following purposes:

For providing services related to this Application;

For responding to your inquiries;

For improving our products and services including Application, developing new ones and to analyzing the demand for our products and services; and

For creating statistical information to be used for market research and marketing purpose without identifying individuals.

The use of personal data provided by you shall be limited to the purposes above. However, we reserve the right to conduct additional processing to the extent permitted or required by relevant laws and regulations, or if we are authorized or required to use your personal data in support of any legal or criminal investigation.
Your personal data will be deleted from our internet server when purpose of processing is completed.

Data Sharing and Disclosure

We share your personal data when:

your consent is given in advance;

sharing your personal data with affiliated FUJIFILM companies or third party processing and analytics companies (including Google and PostHog) assists us to achieve any of the purposes provided in the Article 2.3 above;

we determine from your inquiry in relation to our products/services that it is appropriate for affiliated FUJIFILM companies or a distributor that is responsible for the relevant product or service category and region to respond to your inquiry;

our business is assigned or transferred either by operation in law or otherwise including mergers, consolidations and dissolution or transfer of operations;

disclosure of your personal data is required by applicable laws and regulations or if we are authorized or required to such disclosure in support of any criminal or other legal investigation or proceeding conducted by relevant authorities; or

there is an immediate need for disclosure to protect human life or human rights.

We will not disclose or supply, share or otherwise distribute your personal data to third parties except as described in this Privacy Policy.

International Data Transfer

We may transfer the personal data we collect to, and store such information in, other countries which may have different privacy or data protection laws than the country in which the information was collected, including the United States of America, Singapore and Japan. In such case, we will take appropriate measures to protect your personal data.

Data Security

FUJIFILM takes adequate technical and organizational security measures in order to protect your personal data from being misused and to prevent the loss of your information. Your personal data is saved in a secure operating environment that is not accessible to the public. All personal data provided by you in the course of registration or use of personalized services will be transferred in encrypted form in order to prevent misuse of it by any third party.

Your rights relating to your personal data and contact information

In the Application, you can (i) access or delete your personal data, (ii) choose your personal data which to be collected or not be collected and cease to process your personal data, and (iii) download your data. You may withdraw your consent about collection, use and processing of your personal data set forth in this Privacy Policy at any time with effect for the future.

In case you have any questions or concerns about this Privacy Policy or wishes to submit a data subject request, please contact the following address:
FUJIFILM Corporation
Midtown West, 7-3, Akasaka 9-chome, Minato-ku, Tokyo 107-0052, Japan
or
For any inquiries please use the contact form available at the link below.
https://www.fujifilm.com/contact/

You may withdraw your consent about collection, use and processing of your personal data set forth in this Privacy Policy at any time with effect for the future.

In the Application, you can (i) access or delete your personal data, (ii) choose your personal data which to be collected or not be collected and cease to process your personal data, and (iii) download your data

Depending on your location, you may have the right to lodge a complaint with a competent supervisory authority in accordance with the applicable laws if you consider that the processing of personal data relating to you infringes the applicable laws. For this purpose, you may contact in particular the supervisory authority in the country of your habitual residence or the place of the alleged infringement.

Use of Analytics Tool

The Application uses Google Analytics for Firebase and Google Analytics 4, a web analytics tool provided by Google Inc., in order to collect and process your personal data stipulated in Article 2.2.1(c). On the Application, Google Analytics for Firebase and Google Analytics 4 track and analyze statistical information about your usage of this Application and your anonymized IP address. These information will be used for the purposes described in Articles 2.3(a), (c) and (d).

For more information collected by Google Inc. when using Google Analytics for Firebase and Google Analytics 4, please visit:
https://support.google.com/firebase/answer/6318039?hl=en
This Application does not collect Advertising Identifier Android Advertising ID or Advertising Identifier for iOS.
The information collected by Google Inc. is handled in accordance with the Google Privacy Policy:
https://policies.google.com/privacy?hl=en

The Application also uses PostHog, web analytics tools provided by PostHog Inc. that use “Cookies” or similar technologies to collect and process your personal data stipulated in Article 2.2.1(c). PostHog Inc. collects, tracks and analyzes such personal data for the purposes described in Articles 2.3(a), (c) and (d).

For details on PostHog, please visit:
https://posthog.com/privacy.
As regards to the use of the PostHog, we execute a data processing agreement with PostHog Inc. to ensure that the data are processed by PostHog Inc. in accordance with our instructions.

You can stop collecting above information with Google Analytics for Firebase and Google Analytics 4, and PostHog at any time from the “Settings” tab in the Application.

Children’s Personal data

We do not knowingly collect or solicit personal data from children defined by local laws. We encourage parents and guardians to take an active role in their children’s online activities and interests. If you are minor, you can’t use the Network Service.

Changes to the Privacy Policy　

FUJIFILM reserves the right to change, amend, or update this Privacy Policy. We will notify the change by posting the revised Privacy Policy on the Application. The revised Privacy Policy shall take effect on the effective date set by the FUJIFILM at the time of notification.

FUJIFILM may change the name of this Application without any notification. This Privacy Policy shall be effectively applied even if the name of this application is changed.

FUJIFILM may update this Application at its sole discretion in order to improve the security function, fix the defect, add / change / delete the function, etc; provided, however, FUJIFILM do not guarantee the update of this Application. This Privacy Policy shall be effectively applied even if we update this Application.

END

First Edition: Feb. 1, 2023
Update: Apr. 11, 2024
Last update: Apr. 11, 2024

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