X half PRIVACY POLICY
1. Scope of This Privacy Policy
1.1. Scope of Application
FUJIFILM Corporation (“FUJIFILM” or “we”) cares about your privacy. This Privacy Policy describes our commitment to protection of data privacy and how we treat the personal data that we collect from users of the X half application software (“Application”). This Privacy Policy applies to the collection, processing and use of personal data which is processed by downloading, installing and using our Application on your mobile device (“Device”).
This Privacy Policy applies to both FUJIFILM and its subsidiaries to the extent applicable related to the processing of data under the conditions defined in this Privacy Policy.
1.2. Controller
The data controller in relation to any personal data that is collected through this Application is:
FUJIFILM Corporation
Imaging Solution Div.
1-324 Uetake, Kita-ku, Saitama City, Saitama, 331-0813, JAPAN
For further information about FUJIFILM please access the following link:
2. Collection and Management of Personal Data
2.1. Downloading / Rating the Application
When downloading the Application or rating the Application through the rating window on it, the necessary information is transferred to the app store, in particular customer ID of the underlying account, Device code and rating result. However, we have no influence on this data collection and are not responsible for it.
2.2. Collection of Personal Data
2.2.1. When you use the Application, FUJIFILM will collect certain personal data including the following through services of third parties who have entered into data processing agreements with us:
(a) Country/region of your residence and information you selectively allow us to record;
(b) Information which you choose and allow us to collect about your Device and OS, version information of the Application, operating information on the Application (including the information about tapped button, number of clicks, page transition, etc), information about your digital camera operation using this Application (including the number of image(s) transferred, remote releases, and digital camera setting backups, etc), Activity Record information about the use of the camera, Equipment information, and error information of this Application (including communication error, system error, etc).
(c) Network server access records including IP addresses related to the use of this Application.
The Information described in this section (c) above will be used only for the purposes described in Articles 2.3(a) and 2.3(b).
2.2.2. The image information display function of this Application includes Google Maps features for showing "shooting locations" pinned on Google Maps. When you use such function, you further acknowledge and agree that (a)Google directly collects and receives data from you, including IP addresses and device identifiers of your Device, and latitude/longitude coordinates of each locations, and (b) such the image information display function uses Google Maps Platform Application Programming Interface that uses cookies subject to Google's Privacy Policy below, such as calculating daily and 7-day active users and service abuse prevention; however, these cookies are not associated with any signed-in Google Account, if any, and are not logged with the rest of the information collected above.
You acknowledge and agree that Google and its affiliates may use and retain such data to provide and improve Google products and services, subject to the Google Privacy Policy at:
By using the Application and subject to the Google Privacy Policy above, you shall be deemed to further agree to the Google Maps Controller-Controller Data Protection Terms below and that you provide device identifiers and your personal data to Google upon the use of Google Maps on the image information display function:
If you want to stop Google from collecting such information, please turn off the " Plot photographing locations on Google Maps" (Privacy and Security > Plot photographing locations on Google Maps) in the menu of the Application.
2.2.3. For the purpose of clarification, we will not collect picture data taken with your digital camera which you will send to your Device through the Application. Such picture data will be processed within your digital camera product, this Application and your Device only.
2.2.4. The Application may have or will have added any functions which allow your Device to open and/or start other applications or websites. Your information provided to or collected by such other application or websites will be handled in accordance with the privacy policy of such other applications or websites and this Privacy Policy will not be applied to such information.
Therefore, this Privacy Policy will not apply to your information provided in inquiries and handling of such information either. Please refer to the privacy policy of such other applications or websites for their handling of your personal data.
2.2.5. The Application may have or will have added any functions which allow your Device to open and/or start other applications or websites. Your information provided to or collected by such other application will be treated by the privacy policy of such other applications and this Privacy Policy will not be applied to such information. If you do not agree, please tap “Cancel” to stop using the function.
2.2.6. We may place advertisements for our products and services while the Application is used. Such advertisements can be hidden by tapping "I don’t want to see any more ads from FUJIFILM" button.
2.3. Purpose of use of Personal data
We process, store and use your personal data for the following purposes:
(a) For providing services related to this Application;
(b) For improving our products and services including Application, developing new ones and to analyzing the demand for our products and services; and
(c) For creating statistical information to be used for market research and marketing purpose without identifying individuals.
The use of personal data provided by you shall be limited to the purposes above. However, we reserve the right to conduct additional processing to the extent permitted or required by relevant laws and regulations, or if we are authorized or required to use your personal data in support of any legal or criminal investigation.
Your personal data will be deleted from servers of third-parties that have entered into a data processing agreement with us when purpose of processing is completed.
2.4. Data Sharing and Disclosure
We share your personal data when:
(a) your consent is given in advance;
(b) sharing your personal data with affiliated FUJIFILM companies or third party processing and analytics companies (including but not limited to Google and PostHog) assisting us in connection with any of the purposes provided in the Article 2.3 above;
(c) our business is assigned or transferred either by operation in law or otherwise including mergers, consolidations and dissolution or transfer of operations;
(d) disclosure of your personal data is required by applicable laws and regulations or if we are authorized or required to such disclosure in support of any criminal or other legal investigation or proceeding conducted by relevant authorities; or
(e) there is an immediate need for disclosure to protect human life or human rights.
We will not disclose or supply, share or otherwise distribute your personal data to third parties except as described in this Privacy Policy.
2.5. International Data Transfer
We may transfer the personal data we collect to, and store such information in, other countries which may have different privacy or data protection laws than the country in which the information was collected. In such case, we will take appropriate measures to protect your personal data.
2.6. Data Security
FUJIFILM takes adequate technical and organizational security measures in order to protect your personal data from being misused and to prevent the loss of your information. Your personal data is saved in a secure operating environment that is not accessible to the public. All personal data provided by you in the course of registration or use of personalized services will be transferred in encrypted form in order to prevent misuse of it by any third party.
2.7. Your rights
In the Application, you may withdraw your consent about collection, use and processing of your personal data set forth in this Privacy Policy at any time with effect for the future, however, this may affect our ability to provide certain services to you .
In case you have any questions or concerns about this Privacy Policy or wishes to submit a data subject request, please contact Fujifilm headquarter contact at:
Should you choose to write to us instead, then you may do so by writing to us at the following address:
FUJIFILM Corporation
Midtown West, 7-3, Akasaka 9-chome, Minato-ku, Tokyo 107-0052, Japan
or
If you have any queries please use the contact form available at the link below.
Depending on your location, you may have the right to lodge a complaint with a competent supervisory authority in accordance with the applicable laws if you consider that the processing of personal data relating to you infringes the applicable laws. For this purpose, you may contact in particular the supervisory authority in the country of your place of residence or the place of the alleged infringement.
3. Use of Analytics Tool
The Application uses PostHog, web analytics tools provided by PostHog Inc. (i)to collect and process your personal data stipulated in Article 2.2.1(c) through servers of PostHog Inc,’., and (ii) to collect and analyze your personal data stipulated in Article 2.2.1(b) by using “Cookies” or similar technology. This information will be used for the purposes described in Articles 2.3(a), (b) and (c).
The Application does not collect advertising IDs or advertising identifiers.
For details on PostHog, please visit:
In regard to the use of PostHog, we execute a data processing agreement with PostHog Inc. to ensure that the data are processed by PostHog Inc.on behalf of us,in accordance with our instructions.
You can disable the collection of the information by PostHog at any time from “Privacy and Security > Sharing analysis information” in the Application.
4. Children’s Personal data
We do not knowingly collect or solicit personal data from children defined by local laws. We encourage parents and guardians to take an active role in their children’s online activities and interests.
5. Changes to the Privacy Policy
5.1. FUJIFILM reserves the right to change, amend, or update this Privacy Policy. We will notify the change by posting the revised Privacy Policy on the Application. The revised Privacy Policy shall take effect on the effective date set by FUJIFILM at the time of notification.
5.2. FUJIFILM may change the name of this Application without any notification. This Privacy Policy shall be effectively applied even if the name of this application is changed.
5.3. FUJIFILM may update this Application at its sole discretion in order to improve the security function, fix the defect, add / change / delete the function, etc; provided, however, FUJIFILM do not guarantee the update of this Application. This Privacy Policy shall be effectively applied even if we update this Application.
BY USING THIS APPLICATION, YOU CONSENT TO OUR COLLECTION AND USE OF YOUR PERSONAL DATA AS SET FORTH IN THIS PRIVACY POLICY.
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First Edition: May. 22, 2025